Improve Performance with Google Pagespeed Insight

Google PageSpeed Insight provides information on website page performance for mobile and desktop, as well as advising on how to improve performance on those pages. If talking about building a conversion rate and a search engine optimized website, speed is an important factor. If your website is not fast, many visitors will quickly get out. But it does make the website fast is not an easy task. Difficulties usually occur when having to figure out the cause of your website to run slower than usual. The cause of the website to run slowly can be because of many things, ranging from poorly written code to images or elements that are on the website page too large. You should immediately find the exact cause to deal with the real problem.

To deal with this issue, Google offers a free tool, Google PageSpeed Insight, to find out what needs to be fixed. If the website score in Google PageSpeed Insight reaches 100, it means that the website is fast. Google will give you an appreciation on the websites that are fast rated. As we already know together that the faster the website loads, the lower the bounce rate of the game. Fast websites have more chances of scoring Google rankings than slow websites. Then how do I get a score of 100 on Google PageSpeed Insight?


Factors that cause Website slow

Speed ranking, if your website is not equal to 10 top organic pages, then your website will be ranked after it on page 2 of Google search results. Unfortunately, most Google users seldom click on the second page. Not a secret anymore if the website on the first page gets more clicks. Backlinko conducts research to figure out what factors are most common among the sites that occupy the top 10. The result is that the ten websites have similarities in terms of page speed. These sites are well optimized and are designed to be fast websites. These sites also have a low bounce rate. Based on the Backlinko graph, the top website has a page load speed below three seconds.

But according to Google's reports, most websites are very slow loading pages. The average time for most websites is more than eight seconds, even more than 11 seconds. In fact, the best benchmark is for three seconds. Let's go back to the question, what causes the website to load slow pages? The most common cause is a large image size and poorly written code. That's why, if you don't set an image, the website page needs a lot of megabytes. Data from Google indicates that best practices for page size are 500 KB. Large pages of 1.49 MB require seven seconds to load the page.

How to improve Website performance

Getting the perfect performance isn't easy and the results can't be seen overnight. But the website still needs to be optimized to drive more conversions and bring in more profits. Here are a few ways you can apply to improve your performance and get the perfect score in Google PageSpeed Insight.

Adjusting the image resolution

The main cause of the page to be slow is a large image. One way to optimize an image is by compressing the image. You can reduce up to 50 image sizes by using simple compression tools. If you're using WordPress, you can add a plugin without spending a lot of time, like WP Smush Image Compression and Optimization. If your website is a Shopify-based online store, you can use Crush. Pics. Crush. Pics is a free Shopify plugin, to compress images and improve the speed score of your website pages. You can also use free online tools like Compress JPEG, Optimizilla and others. Both are fast and free and can compress many pictures at a time.

Using Browser Caching

Browser caching is another tool that can make a big impact with little effort to increase page speed. Retrieving data to load your website requires a lot of effort, such as loading each image and page elements, then dealing with HTML and coding. This process will continue to be repeated when someone opens your website, that's where the browser cache will help. The Cache works to remember all the data used to load websites. Browser cache usage will result in a large increase in speed. Use the W3 Total Cache plugin for WordPress sites. W3 Total Cache is the most popular plugin. This plugin also helps to minimize HTML, JavaScript, and CSS, which saves bandwidth by up to 80.

Minimize HTML

Minimizing space using HTML code is another factor that determines website performance. Minification is the process of deleting or repairing unnecessary data or double data, without affecting the way the browser processes HTML. Minification will involve processes such as fixing code, formatting, deleting unused code, and shortening code where possible. The WordPress Plugin You can use is Minify HTML. Once you've installed the plugin there are a few steps you'll need to go through before seeing the results.

Make Mobile-Friendly Website

AMP or Accelerated Mobile Pages is a project implemented by Google to help websites load mobile pages faster. It works by creating an open-source format that removes a lot of unnecessary content. It will make your website pages load almost instantly on mobile devices. The User experience will be slimmer without any features experiencing dysfunction. Websites with AMP are usually in the Top Stories of Google search results. These websites don't have many formats, which helps to load pages quickly and post content that users want to see. Using AMP is very effective at accelerating websites and reducing bounce rates. The most popular Plugin is AMP for WP. With these plugins, creating mobile-friendly content is easy. You just need to download and install the plugin.

Important performance for Google Ranking

We definitely want the best for the website look. Each image, element, and icon must be of high quality. But unfortunately, the size of the image too large can cause the website to run slower. Talking about conversion, loading speed of web pages will always be the main factor that plays a big role. Visitors to the website will quickly go away if the website loads the page more than 10 seconds, while Google will not give top rankings if many visitors are out of a website. So, know the importance of obtaining a good score in Google PageSpeed Insight? Let's start your website speed check.